While in town, visit the colorful market, where vendors display a wide array of produce, seafood and spices such as vanilla, cloves and black pepper, and locally made quality straw goods. A get-acquainted tour by pousse-pousse (rickshaw), the common local transportation, is a fun way to explore the town and get a glimpse into the daily life and activities of its people. Be prepared to bargain with the driver when establishing the fare. The official language is Malagasy, with French as the second language, spoken mainly in the cities.
Visit the market for local color and an amazing display of produce and spices. Cloves are cultivated in large quantities and exported to India as food spices. A good selection of locally made straw articles is also available at the market. There are a few shops along Boulevard Joffre, Toamasina's main street, that are worth checking out.
The local currency is the Malagasy franc.